Planning Shelf Presentation with Printed POF Film

Planning Shelf Presentation with Printed POF Film

Printed shrink wrap can support product information and multipack presentation. Suitability depends on product shape and the selling environment.

Visible area

Identify the shopper-facing surface and existing labels. Keep important information clear of folds and seals.

Assess realistically

Inspect the wrapped product under shelf lighting. Verify placement of any required information with the appropriate specialist.

Sources

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